PPC Advertising

Pay-per-click advertising (or, PPC for short) can be an effective way to get the word out about your business by driving traffic to your site. But what exactly is PPC advertising?

Esentially, PPC is a way of advertising a business through keywords or keyword phrases in a search engine. The advertisers only pay for each time a click results in a visitor being sent to his or her site. PPC advertising programs (such as Google Adwords) offer premier positioning for sponsored listings in their search engines for keywords of the advertisers choosing.

Advertisers bid on keywords related to their businesses and when someone enters in one of your chosen keywords or keyword phrases into a search engine, the listing for which you paid will appear on the right-hand side of the search result page. Basically, you set a price that you are willing to pay every time a visitor clicks on your ad. Your ad position depends on the strength of your bid and as an extension your ad will be seen by more people.

Bid too low and other advertisers will also be bidding on the same keyword, which means your ad will appear in a much lower position. Bids can start as low as five cents per click. In addition, some search engines will also display your PPC ad on the websites within their networks.

Pay per click advertising can be an extremely useful way to get fast results, especially in the testing arena. Whereas other forms of advertising might take weeks or months to generate response rates, PPC is fast in just one day, I can get 100 clicks and test a new headline or keyword phrase.

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