Spam - Some People Avoid Mail

A simple search at Wikipedia will render the following definition for SPAM:

[not an acronym] written spam -- slang name for Unsolicited Commercial Email (UCE; junk/bulk email)

How ironic. It turns out that one of the worlds most well known electronic acronyms is not an acronym at all.

Is that really the case? Considering that the last 15 years has seen a worldwide reliance and dependency on e-mail as a critical communication tool one could state with a reasonable certainty that e-mail is a critical workplace tool which is expected AND ideally relied on to bolster the efficiency of communications.

In a perfect world management desires that e-mail is responded to as fast as possible. But in a less then perfect world, that never really occurs. If the truth be known often times the e-mail recipient can have the following scenarios occur:

1. The recipient never gets the e-mail

2. The recipient has SPAM filter problems and the e-mail is SPAMMED

3. The recipient sees the e-mail arrive, but is too busy to address the e-mail at the moment

4. The recipient sees the e-mail arrive, and scans it quickly but is not totally cognizant of the e-mail content

5. The recipient sees the e-mail hours later

6. The recipient cannot see the e-mail because Microsoft Exchange is down

7. The recipient avoids the e-mail

Last on the list (#7) actually turns out to be a problem with electronic communications. Often times from a corporate or security perspective, e-mail as a reliable workplace tool can be a very frustrating ordeal.

So,

"Some People Avoid Mail" = SPAM?

Why not at least marry the two? Some people avoid mail. It happens.

And that is a problem for the sender.

Consider this acronym: SPIT: "Some People Ignore Texting"

or how about this one?

NADA: Nobody Avoids Desktop Alerts.

Corny analogies and metaphors aside, a Desktop Alert is a very very simple yet effective tool, which forces the end-user to engage the message ON ARRIVAL.

http://blog.desktopalert.net/blogs/da_blog/archive/2008/02/27/28.aspx

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