Your Business Ethics May Be a Litmus Test to Increase Sales or to Land a Job
Post on Jul 7th 2008
During a recent business networking event, a colleague told me that the two of us were a dying breed. This comment intrigued me and I asked her why. Remember, that old expression be careful of what you wish because you may receive it? Well, that is exactly what happened.
This colleague was looking for someone to fill a sales position within her organization. First year salary was around $45,000 and that did not include additional incentives or benefits.
I had been approached by two other individuals who were seeking to change positions. Given that I knew both of them and thought them to be professional and understanding of what it takes to be a good sales person, I shared the name of the person and organization seeking a sales person.
Both individuals emailed me back and thanked me for the referral. And both individuals sent me a second mail sharing that they had met with my colleague. Unfortunately, neither of the individuals sent my colleague a hand written thank you or even an email for the opportunity of the interview.
This demonstration of poor business ethics is what my colleague referred to as us being a dying breed. When we had originally met years ago, I had sent a handwritten note thanking her for the meeting. During the course of time, we would have lunch together. If I paid, I would receive a handwritten thank you note from her and if she paid, I would send a handwritten thank you note.
Would she hire either one of them? Absolutely not! Their inability to acknowledge the opportunity to sell themselves through a simple hand written note of appreciation showed her how they would potentially treat her existing clients and prospective ones. Since she strongly believed in relationship selling, these two both failed her Litmus Test.
In business, the goal is to build authentic relationships. Some now refer to this as relationship selling. Consistently demonstrating high business ethics will help to build that relationship and more importantly sustain that relationship. Conversely, demonstrating poor ethics will have just the opposite affect.
What bothered me the most, is that I truly believe that both of these individuals were professionals. However, I was wrong because both of them had failed Business Ethics 101 - send a handwritten note and if nothing else send an email.
If you want to increase sales or get that coveted job, please make sure that your behaviors reflect exceptional business ethics which are truly just a reflection of your own personal ethics and beliefs.
Where are you going? The M.A.P. for Success, a FREE email course may help you begin to chart a course of business, professional or personal success. Visit http://www.processspecialist.com/action-plan.htm.
Do you know what it takes to develop loyal customers? OurFREE customer loyalty self assessment may just help you to answer that question. Visit http://www.processspecialist.com/customer-loyaltyt.htm to sign up for your free assessment.
Please feel free to contact me, Leanne Hoagland-Smith, Your Chief People Officer and Business Coach, who works with individuals and organizations that are tired of not being where they want to be and truly want more for their businesses and their selves. 219.759.5601
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